The term “generic strategy”
“Generic strategy” in the true sense and essence of it, is very much part and parcel of our everyday life and has a life and purpose of its own. Just like fire it gives energy off and fuels what is to come.
“Generic strategy” is that significant and pivotal to our existence, it is the “carbon atom”, of strategy.
So-much-so that it is hardwired into our DNA – it is our very own human operating “software”, if that makes better sense – it is strategy operating at the core, making us fit for survival and co-existing. Without it we would have acted purely instinctive, animalistic even some believe.
The popular Porter model by the same name, generic strategy, is not in discussion here.
No, the term “generic strategy” embraces everything strategic, human, and instinctive; allow me a few minutes to explain, it does not only infer an exclusive one model definition. Strategy as a rule simply cannot exist if not for generic strategy existing originally.
To explain this statement, we need to start with linguistics first and then build up the concept.
All strategic concepts are defined by “CAPS”:
- In this instance the concept is referred to as “generic”
Starting off and borrowing from the Latin here; the word “Generic” infers “genus”, to mean a kind or species, otherwise when translated into the English, we get something of a general occurrence/ application -having a wide or general application then – also when used in conjunction with explaining behavior, it means to explain common exhibited traits very specific to a group or a class of people, species, clan or society, describing their nature, (as a basic mannerism) or a way of dealing with things. Continue reading