Tag Archives: strategic marketing

Daily Deals or Daily Nightmares?

23 Nov

Daily Deals or Daily Nightmares?.

Original post from BenifitPoint here

Benefit Point

Author Ashish

When I read the article on NY Times recently about the Deep Discount Daily Deal Sites phenomenon started by Groupon and then copied and recopied many times now in the U.S. and abroad, I realized I wasn’t alone in having bad experiences with these sites.

Being in business long enough to know that relationships and proper order fulfillments matter, I’ve always been wary of these new sites calling me every day wanting to promote my business through a new customer discount deal of at least 50% off the regular price.

While as a consumer, I don’t have any gripes against any of these deal sites, my issue with them is strictly as a merchant trying to survive in this tough economic environment.  How does one survive this deep-discount environment where you’ve to offer at least 50% off the retail price, do a revenue share of 50/50 or 60/40, plus not get paid for at least 30 days or longer from some sites, and also offer fulfillment of 6 months or longer for the vouchers purchased?  All of this with an illusory concept of up-selling, cross-selling, or any other kind of “selling” in the hope of converting the deep discounted vouchers to full-paying, happy customers!  Don’t get me wrong, there’ll be some businesses where this would succeed during their slow times, with some likely survivor deal sites that execute well, are focused on uniqueness or luxury items rather than just daily deals, and who work well with merchants.  But for others, I can’t wait for them to go public with sky high valuations, so I can short a little bit of their stock and recoup some of the money I’ve lost on these deals!

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Brilliant book with tools for Predators:

7 Mar

This book is one of a kind in that it has everything in it pertaining to strategy; stuff you wont find in your university books, ideal for management students, entrepreneurs, leadership development, change management, disaster management, teambuilding, project teams, and anyone looking for new and radical ways to inspire young leaders, as well as combine their revolutionary ideas with the old school, it deals with the cardinal 34 aspects of strategy. Starting from the sociological approach right through to strategy design, delivering with a business plan. Then taking  you to implementation, with  critical thinking and strategy engineering, dealing with military precision practices, the likes of CAPS..  It is dated and both inspirational, a must have. If you are serious about mastering strategy, then this is the one book you must have…

The short title is Strategic Management

The long Title; The Radical Revolutionary Strategic Management Matrix For Predators

Selling for around $25 (Dollars US), check online some stores have specials, and will be local as well, the eBook sells at around$3.99.

Buy This Book straight from the printer
Perfect Bound Softcover(B/W)

Price $25.00

E-Book

Price $3.99

Buy the book here; 

Whats it all about?

Its all about breaking with tradition; and Revolutionizing Strategic Management.

With A Matrix of 32 different fields of strategy; all in one book.

This is a first of its kind  managerial book. It dares to Define true Radical and Revolutionary Strategic Management Competencies and  Principles, by Applying both the Sociological and Military Approach towards developing and executing any plan of strategy perfectly. It gives you the edge, the inside track, of all the great leaders secrets, and knowledge, you could become the case study, and not always just have to follow it…

Great leaders had great inspiration, that comes from radical and revolutionary ideas, principles, and practices, all meshed into a capability for considerable insight, here we have exactly that… just waiting for you…

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