We need to do this strategic, we have a strategy, and it’s our strategy… You hear about it all the time. Executives like to say “strategy” this “strategy“ that, we hear it a lot, then it sounds big, complicated and even important.
When in fact it is far from it…strategy is not always complicated
Strategy in itself – at the basic level – is very simple actually; it’s dealing with the details that can make it seem complicated.
We seem to get stuck in the details of the scheme mostly, and not really in strategy making itself.